NatrellePB2

 

NATRELLE PATIENT BROCHURE

Natrelle tasked us with creating a 360° campaign around the launch of their Inspira collection. The challenge was 2-fold. First, we needed to differentiate between 3 gel implants and the outcomes they provide. Secondly, we wanted to educate patients on their options so they feel empowered to ask for Natrelle Inspira. Historically, patients haven’t always been included in the conversation regarding implant selection. We wanted to change that. I proposed the “Go Gummy” catchphrase and wrote all of the Inspira messaging for this campaign launch.