DAXXIFY
This paid media spot was designed to increase Daxxify awareness with existing neurotoxin patients via Meta and YouTube. With only a few seconds to grab attention, our goal was to highlight a common unmet-need: long-lasting results for frown lines.
DAXXIFY POWER MOVE EVENT
We geo-targeted Southern California consumers with a social series promoting our “Power Move” event via Meta and iHeart Radio. The goal was to not only establish the category quickly, but to entice consumers to “Make a Power Move” by attending this event and learning more about the peptide-powered frown line treatment. I concepted the “Make a Power Move” theme and created all paid media, along with landing pages.
VALTOCO
Our goal was to increase awareness of VALTOCO, the only diazepam nasal spray seizure rescue medication for patients 6+. Prior to VALTOCO, care partners would have to administer diazepam rectally. We wanted to quickly pay off the benefits of a nasal spray rescue and push patients to the VALTOCO site for more information and resources. This ad ran via Meta.